Success
Stories
American Business to
Business Enterprise Software Company
Because of confidentiality we
cannot list the name of the company here
The entire Market Entry Experts team worked with this
company. We found the company a partner in Japan who
provided distribution, localization and local support
and contracting services. Within eight months, the
Japanese market, handled exclusively by Nobuko and Mike,
was outselling a 21-person North American operations
team. Key accounts included Mitsubishi, Ryoka Systems,
Mitsubishi Chemical and Dai Nippon Printing, Commerce
Center Inc. among others. The team also led a partnering
strategy with partners such as Ariba KK and Softbank.
Japanese Consumer Products Company
Because of confidentiality we
cannot list the name of the company here
The entire Market Entry Experts team worked with this
company. When we started, the company had no shippable
product, no website or even an email system; frankly
they had nothing but an office. We worked with the
company to localize their naming, packaging and user
directions. We designed, wrote and programmed the
website and webstore, which operate in both English and
Japanese. We created their company image package
including logo, business cards and stationery. We
designed and implemented their online and offline
advertising campaigns, including print and SEM
advertising. We created and then implemented their
marketing strategy, which includes web affiliate
marketing, online marketing and a very powerful and
cost-effective search engine optimization (SEO) program
that quickly landed the company in the top 10 organic
search results for their primary keyword. As a result,
their sales continue to grow very nicely.
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