Market Entry Assessment Plans
• SWOT (Strengths, Weakness, Opportunity, Threat) Analysis
• Marketing/Sales Strategy
      - Go to market strategy
      - Channel strategy/pricing
      - Regulatory issues
      - Marketing plan (branding strategy, online/offline marketing mix, etc.)
• Timeline
• Budget

Corporate Identity Package
• Naming

• Design Services [see sample]
      - Logo
      - Business cards
      - Stationery
      - Web design and implementation
      - Online/Offline ads
      - Packaging
      - Display cases
      - Etc.

• Copywriting
      - Tagline
      - Website content (optimized for search)
      - Whitepapers
      - Search engine friendly landing pages
      - Advertisements
      - Banners
      - Packaging

• Online Marketing Services
      - Website design and copywriting
      - Search engine marketing (SEM)
      - Search engine optimization (SEO)
      - Web affiliate marketing: your online commission-only sales force
      - Text link ads
      - Banner design and placement

• Funding Support: Introduction to funding sources

• Marketing:
      - Market analysis (SWOT analysis)
      - Strategic planning
               o  Business model
               o  Channel strategy/pricing
               o  Partnership introduction and negotiation
               o  Create and implement a comprehensive marketing plan
               o  Regulatory issues
               o  Resource planning and budgeting
               o  Fund raising
               o  Local Partner Development
      - Targeting, introduction , negotiation of local partners for distribution, sales, channels, etc.
               o  Brand research, creation and management
                   (see http://en.wikipedia.org/wiki/Brand_management)
               o  Comprehensive identity packages
      - Logo
      - Website / Webstore
      - Business Cards
      - Stationary
      - Packaging
      - Advertisements
               o  Translation and localization
               o  PR (targeting: press, analysts and bloggers)
      - Comprehensive planning and execution
      - Press contact development and interface
      - Relationship development: analysts and press
      - Writing: press releases, contributed articles
      - Clipping and reporting services
               o  Advertising creation and placement
               o  Online Presence
      - Website development
      - Search Engine Optimization / Search Engine Marketing
      - Online Channel Development (webstore, web affiliate marketing, web channels, etc.)
      - Banner and text link ad creation and placement
      - Newsletters
      - Community marketing
      - Viral marketing
               o  Event planning and execution
      - Event marketing
      - Event planning and management
               o  Direct Marketing
      - Direct mail
      - Direct email
               o  Office Set-up
      - Location selection
      - Candidate selection and hiring
               o  Interface with Headquarters
      - Set-up and execute progress reporting on: business operations, sales and marketing
      - General liaison services
      - Translation and localization

• Complementary Services (offered in conjunction with local partners)
      - Legal (business entity establishment, HR, distributor/channel contracts)
      - Accounting
      - Import/export
      - FDA approval
      - Shipping


[ Back to top ]