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Market Entry
Experts is a team of market entry experts who can handle
all aspects of transpacific market development. Whether
you are an American company looking to develop the
Japanese market, or a Japanese company looking to
develop the U.S. market, our team of cross-discipline
market development experts will provide both the
tactical and strategic support you need to succeed. Our
service is highly scalable, meaning we can provide point
solutions such as online marketing, or we can become
your market development team, delivering a complete
market entry solution.
Because of our rich market development experience, we
hit the ground running and deliver results immediately.
With Market Entry Experts, there is no learning curve;
there is no delay for finding personnel with the right
skill sets; and we don’t learn on your time. For these
reasons, leveraging Market Entry Experts save you time
and money!
See how we have helped Japanese and American companies
develop new markets, and see what we can do for your
company today. |
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Sample
Engagements |
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Japanese
Skin Care Company:
18-months after entering the US market they had no web
or retail presence and no sales. In 12 months our team
achieved the following:
• Built a comprehensive market entry plan to ensure
alignment of the company’s strategic and tactical
objectives and budget expectations;
• Comprehensive corporate identity package encompassing
design, copywriting and production outsourcing for logo
design, business cards, stationery, web templates,
product brochure, print advertising, display cases and
more;
• Localized all Japanese marketing, packaging and sales
materials;
• Designed and built a comprehensive web presence and
integrated online store (including all copywriting);
• Defined and built an online marketing program spanning
search engine optimization (SEO), search engine
marketing (SEM), banner design and placement, text link
creative and placement and web affiliate marketing
creation, recruiting and management;
• Created and executed comprehensive marketing and PR
strategy including a launch reception, analyst
briefings, press releases and press briefings;
• Retail channel recruitment;
• Results: Grew the company from $0 revenue to $325K
run-rate in 12 months.
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American
Software Company:
• Developed a comprehensive market entry plan and budget
• Solicited, interviewed, negotiated and closed a
distribution partnership with Ryoka Systems Inc. that
included software localization, sales support and
consulting;
• Interfaced between the company’s core development team
and Ryoka Systems Inc. to facilitate localization;
• Created a Japanese version of the website and
integrated this into the company’s website;
• Localized all sales and marketing materials;
• Established partnerships with complementary Japanese
software companies;
• Prospected, presented, negotiated and closed several
six-figure deals with companies such as Mitsubishi
Corporation, Commerce Center, Mitsubishi Chemical, and
more;
• Results: Run by two Market Entry Experts team members,
after 8 months, Japan generated more revenue than the
21-person U.S. team. The company has since been
acquired.
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